Inspiration December 5, 2011
Guerrilla warfare refers to military confrontations where the supposedly weaker side makes use of odd strategies before jumping on the clueless enemy. The concept of guerrilla advertising is very similar–it involves unconventional ads that can literally stop people in their tracks.
Guerrilla advertising exhibits the product or service in an extraordinary manner using atypical tactics and strategies. When executed properly, creatively and at the right time, it can make a definite impact on its viewers. For this collection, we’ve gathered 42 of the best guerrilla advertising samples from around the world.
WWF: Paper Dispenser
Resident Evil Extinction: Elevator
“Advertising of “Resident Evil Extinction” movie. Opening doors of elevator show Milla Jovovich chasing another dozen of zombies.”
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Powerhouse Gym: Cable flys
Amnesty International: Eye tracking
Arturo Calle Fragrances:
Sweet Pete’s Bike Shop: Bike Safety Cling
Public awareness: Burden
Clue: Blood
Coca-Cola: New grip bottle
Dogcoach: Names promotion, Pee in the snow
Denver Water Ad: use only what you need
The Father Bob Maguire Foundation: Bins
Fisch Franke: Fish
Folliderm: Bald man
Wymehcko: Bag Full of Beer
Gold’s Gym: Elevator
Head and Shoulders: Chalkboard
Superman: Elevator
Kingston Technology: Beach
McCain Smooth-eez: Blender
MTV Switch: Fuss
NFS (Dutch Stutter Foundation): Stutter billboard
Natural Resources Defense Council: Bus shelter
Vick: Boogers
“Shoulda used Vicks.
NyQuil is #1 pharmacist recommended. Available at your local supercenter.”
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Offsetters: Stop Global Warming
Oreo: Elevator
P&G Pantene Pro-V Anti_Dandruff Shampoo: Dandruff is not appetizing
Pantene Anti-Breakage Shampoo: Rapunzel
Alteco Super Glue: Steel span wire
Tide: Stainbroidery
Tops Supermarket: Tops Net
Unicef Finland: Mom
WWF: Stop
Yuzu Sushi: Sushi To-Go
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